Ruger Lands Major Endorsement Deal

Photo Source: Ruger/Instagram

By Khisa CJ

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Nigerian singer and songwriter Ruger has signed his first major endorsement deal.

Ruger who is signed to Jonzing World, an imprint of the Don Jazzy-founded and Tega Oghenejobo-led Mavin Global Records announced signing the deal in a post shared on his official Instagram account.

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The deal will see the ‘Bounce’ hitmaker perform once every month at the Eko Hotel. The Eko Convention Centre housed in Eko Hotel is the largest multipurpose conference; banquet and exhibition centre in Nigeria. 

The hotel is known for hosting concerts, movie premieres, international exhibitions, weddings, conferences, and Award ceremonies.

“RU NATION!!! I just Signed a massive Entertainment Residency Endorsement Deal with @ekohotels. This will see me spend quality time with my #RuNation Family once a month from this Sunday August 15th 2021 at EKO HOTELS by 6pm,” Ruger posted.

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“I thank the most high God for all he has done for me and I specially wanna thank my lovely and ever amazing RU NATION. The love I have received from you is my drive and motivation. God bless you all. I love you so much,” he added.

Ruger was introduced to the Nigerian music industry with his debut Extended Play (EP) ‘Pandemic’ that has since performed well. The 6-track EP houses hit singles ‘Bounce’ and ‘Ruger’ both of which have official music videos.

‘Bounce’ video released on May 12, 2021, has since accumulated close to 6 million views on YouTube.