Billboard Reveals What American Musicians Can Learn from Diamond Platnumz
2 June 2020
By Paul A.
Tanzanian musician Diamond Platnumz’s star continues to shine globally following recognition by Billboard.
Billboard is a popular American platform that runs music charts alongside a monthly magazine.
The chart is influential in determining the music trends in the United States. The platform recently published an article detailing how musicians can go global through YouTube with a case study of Diamond Platnumz.
The article was meant for American musicians looking for YouTube fame and it emerged Diamond Platnumz’s strategy may effectively work for them.
“Western artistes can learn from what African artistes are doing, particularly the ones who have broken internationally,” read part of the article.
Billboard termed Diamond’s YouTube strategy as innovative, something that all American musicians can learn from. The platform highlighted Diamond’s workaholic nature that has seen him publish at least 600 videos on his channel.
The videos include; music and behind the scenes segments, something other musicians can learn from.
Furthermore, Billboard focused on the consistency of sticking to local music as another reason behind his YouTube success.
The article comes at a time when Diamond has been recognized as the African musician with most views on YouTube at 980 million.