Monetization Through Facebook Live streaming For Nigerian Artists

By Kenneth Kiplagat

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As the clarion call still soars to stay home, for many artists the emergence of the virus has brought little or no money into the pocket. It’s now the perfect time to double down on making YouTube videos and then uploading it to Facebook to generate revenue.
In a press release statement, the creator explained the packages put in place for artistes and business owners.
For artistes;

“You’ll be able to mark Facebook Events as online only and, in the coming weeks, integrate Facebook Live so you can broadcast to your guests,”

He added that;

“To support creators and small businesses, we plan to add the ability for Pages to charge for access to events with Live videos on Facebook – anything from online performances to classes to professional conferences.”

The guidelines to get money include:
Once you have a video that has 300 or more people watching at the same time, you’ll be eligible to set up ad breaks from your Page or profile.
You need to set up ad breaks for each Page or profile you go live from.
After you set up ad breaks, you will be able to start your first ad break once your video gets enough viewers and you’ve been live for at least 4 minutes.
Each ad break can last up to 15 seconds.


Once your live broadcast has ended; you will continue to make money as people watch your video once it’s posted.
Viewers will not be able to skip your live ad breaks.
Live broadcasters who have received Copyright or Community Standards warnings or violation notices are not currently eligible to use the Ad Breaks feature.

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Use this formula to determine how much you’ll get paid:

(Ad Impressions x Ad CPM) / 1,000 = $ Earnings

For instance, if you have 3,500 ad impressions and an ad CPM of $2.50, your earnings are $8.75.

(3,500 x $2.50) / 1,000 = $8.75

Facebook will pay you monthly (on or around the 18th of the month). You need to make at least $100 in ad breaks revenue to receive the payout.

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