KENYA: Major Lazer Premieres Music Video For ‘Particula’ In Kenya
16 October 2017
Major Lazer release the anticipated music video of their latest global hit ‘Particula’ produced by the acclaimed South African music producer: DJ Maphorisa, in Kenya – in a big release global campaign and strategy that includes Kenya among 17 African countries.
In support of “Particula”, Major Lazer released a special promotion video with a message to their Kenyan fans earlier (Thursday 12th October) to announce that “they are excited to debut the video in Kenya,” after which they thanked their Kenyan fans for the support.
As a group, Major Lazer has performed in Kenya before. Just this year, Walshy Fire visited Kenya as part of his ‘Finding Africa Tour’. He met influential music producers and artistes, including Sauti Sol, Blinky Bill and Musyoka (Decimal Records). Both Diplo and Walshy Fire then visited Kenya for a massive concert that left Major Lazer fans thrilled and anticipating more.
Directed by South African filmmaker Adriaan Louw, the video features appearances from native South Africans Maphorisa and Nasty C, Nigerian rapper Ice Prince, and Nigerian-American recording artist Jidenna. “Particula” is taken from Major Lazer’s Know No Better EP, surprise-released earlier this year to widespread acclaim. The EP’s title track has been streamed more than 232 million times to date.
The new EP expands upon the group’s global sound, taking inspiration from their travels to Pakistan, Cuba, South America, Africa and beyond while paying homage to their Caribbean roots. Know No Betterfeatures appearances from Machel Montano, Busy Signal, Sean Paul, Konshens, J Balvin and more, as well as production work from the likes of Jr. Blender, Boaz van de Beatz and King Henry.