East African Music Service Heading To 10M Users
12 July 2017
After 4 years of distributing music, Mdundo announces its progressive user growth and the current state of music consumption in East Africa.
2017 has hit the mid year mark and Mdundo, East Africa’s fastest growing music service, celebrates 8 million user growth the past 12 months. Mdundo was launched in 2013 and there has been tremendous growth in the consumption of music relating to the expansion of the music catalogue and the service's ability convert music pirates to legal costumers.
Mdundo is now experiencing 1.5 million listeners each month and the number of song downloaded from the platform have doubled year on year since it started. The music distribution service has also had its learnings on the music consumption behaviour and trend over the period.
“Hip Hop and Gospel genres remain to be the most popular genres over the past few years, which explains East Africa’s music consumption behaviour. We’ve seen artists such as Khaligraph Jones, King Kaka, The Kansoul and Darassa top the Hip Hop charts.” Mdundo Head of Music & Operations, Wanjiku Koinange explains. “Gospel artists have also not been left behind and currently, the top Mdundo Gospel musicians include Willy Paul, Mercy Masika, Collo and the duo Kymo and Stigah.” she adds.
Mdundo recently launched its stream feature both on the website and the android app which now has over 30 million streams in 2017 alone. This holistic growth year after year has been as a result of consistency in the expansion of the music catalogue as well as increased sign ups by artists.
“A big chuck of our growth the past 6 months can be accredited to new markets. Nigeria, South Africa, Zambia, Ghana, Cote d'Ivory, Zimbabwe, Cameroon and Congo are some of the fastest growing markets. We experience a need for our service in most African markets, people want to access music in easier ways, especially the local tunes, and there are currently no easy and legal way to do this" Mdundo CEO, Martin Nielsen remarks.